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Pork Chops Are No Longer Pork Chops

May 30, 2013

Some changes in names may be coming to meat counters near you. Sharing a good post today that describes why and what the names are.

Chico Locker & Sausage Co. Inc.

You may be thinking huh? In the beginning of April, The National Pork and Beef Councils came out with a new campaign aimed towards helping customers more readily identify their cuts of meat as well as how to cook those cuts of meat. According to the research from the councils, customers were having a hard time when shopping at the meat case and were looking for more clarity.

Most names consumers know and love won’t be changing, but after two years of research it became apparent that Americans needed more clarity when they perused the meat case, said Trevor Amen, director of market intelligence for the National Cattlemen’s Beef Association in Denver.

The old, hard-to-understand labels were based on lists created in the 1970s. They were very anatomical, describing cuts based on their location in the animal, Amen said. That information remains on the new labels, but it’s second after…

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